A functional email is used for account verifications, set for monetization and statistics tracking. The first step towards owning a podcast on Anchor requires signing up with a functional email, preferably a Google mail account as it would be a point of reference between Anchor and the creators using the platform. The platform is home to podcasters in over 150 countries globally and its user-friendliness can be used to create and distribute audio formats. The Spotify-owned platform was recently merged with Spotify for Podcasters to create an all-new, first-of-its-kind platform with everything needed for an individual to build a podcast including interactive tools, monetization features, and management features. If you are looking to get into the creative space of podcasting, this article will show you how to easily create and distribute podcasts for free using Anchor, a podcast hosting platform that offers powerful DIY tools for beginners, pros and everyone to own a podcast. Streaming services have played a significant role in the growth of podcasting, with 43% of monthly podcast listeners saying that they have listened to a podcast on Spotify, and 35% on Pandora, according to a 2019 study by Edison Research which took a look at the audience for podcasting in America. Podcasts have become one of the most consumed forms of content by millions of people around the world, due to their ability to drive ideologies, themes, and ideas as well as promote personal and corporate brands.Īccording to a 2023 report released by Edison Research this month, 64% of Americans aged 12 years and above (an estimated 183 million people) have listened to a podcast, and 42% of Americans listen to podcasts monthly, which is an estimated 120 million people, and 31% listen to podcasts weekly, an estimated 89 million people.
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